Dooley Communications was busy again this year setting up UNICEF Canada’s annual pumpkin carving contest yesterday at Kildonan Place. We’re pleased to report the event was even more successful than last year by every measure: we have more teams, more media coverage, bigger crowds and more money raised.

Here are a few clippings of the event:

Fish Find Glory as New Pumpkin Kings, Winnipeg Free Press, October 28, 2009

I’m Not Out of My Gourd, Winnipeg Free Press, October 27, 2009

2nd Annual Pumpkin Carving Contest, Chrisd.ca, October 28, 2009

Billie Jo Ross’ blog, Clear 102.3 FM, October 28, 2009

We were also pleased to see CBC TV, Global TV, CTV, CITY TV and SHAW TV all out to cover the event.

Here are a few more photos of the event. 

Glad to see everyone had fun.

This is the time of year we get very busy with UNICEF Canada activities. As public relations consultants Manitoba and Saskatchewan, we help organize all the media relation activities for the annual Trick-or-Treat for UNICEF campaign.

We help coordinate campaign launch events in multiple cities, set up interviews with radio, television and print reporters across both provinces, and work with UNICEF’s national office to ensure it’s all working in concert with the national campaign.

Among our various October projects for UNICEF, this is the second year we’re organizing a Celebrity Pumpkin Carving contest. We’re currently locking in our guest carvers and sourcing our pumpkins for the big showdown Tuesday, October 27 from 11:45 to 1:15 at Kildonan Place Shopping Centre. So far, it looks as though we’ll have more carving teams than last year with organizations such as CTV, CBC, Winnipeg Free Press, Winnipeg Police Service, Hot 103 and the Winnipeg Goldeyes attending.

Events like this are a great way to get some attention for your organization. This one works well because it has several really good elements including notable contestants from media, business, arts and other walks of life. It also has good visuals: cameras like this whether they’re shooting for a television station, a paper or a website. It ties in to a major cultural event: Halloween. And it supports a good cause in UNICEF.

This is the third year in a row where September is our time to get busy with UNICEF’s annual Trick-or-Treat campaign.

Every October since 1955, UNICEF Canada has been raising money for children in underdeveloped nations around the world. This year, the campaign might surpass the $100 million milestone. I hope that our PR services here in Manitoba and Saskatchewan will help put them over the top.

Dooley Communications oversees all the media relations for the campaign across the Prairies region. We also do some event management for the campaign and this year will be hosting the second annual Celebrity Pumpkin Carving contest at Kildonan Place on October 27.

Please give generously and support UNICEF’s efforts to raise money to build and outfit schools in Rwanda and Malawi.

www.TrickorTreatforUnicef.ca

It’s Halloween - National UNICEF Day in Canada. As the PR agency for UNICEF’s Prairie Region, we’ve been very busy securing media coverage about this year’s Trick-or-Treat campaign. We’ve run several events this month and fielded interviews across Manitoba and Saskatchewan.

Our goal with this kind of campaign is to work creatively with our client and the media to ensure the messages we want are getting across and that the media is getting good stories to cover.

To do that, we staged our first ever celebrity pumpkin carving contest here in Winnipeg. We also organized three simultaneous school events in Regina, Saskatoon and Winnipeg where children ‘walked for water’ to simulate how millions of African children must walk to get their daily drinking water. We were on the phone to radio hosts for the past three weeks and collaborated with  Shaw TV and CityTV’s Breakfast Television to help them produce UNICEF-themed segments.

All in all, we’re very pleased that our ‘earned media’ was way up this year compared to last. We certainly hope that once all the money is counted that the ‘earned fundraising’ is also up this year too.

In addition to the widespread coverage on television and radio, here are a few of the stories we generated in print and online:

Winnipeg Free Press
Pumpkin carving is not for the fainthearted

Winnipeg Sun
Pumpkin Prowess

Regina Leader-Post
Coming together to make Halloween safe
Learning about life in Africa

Saskatoon Star-Phoenix
Walk for Water

If you haven’t donated to UNICEF this year yet, please do so at www.trickortreatforunicef.ca.  The campaign raises money to build and outfit schools in Rwanda and Malawi.

UNICEF has been a big part of Halloween in Canada for generations, and Dooley Communications is pleased to be helping the Prairies Region office publicize the annual Trick or Treat campaign throughout October.

It’s a busy time as we gear up our efforts to spread the word about the campaign that educates thousands of children across the country about what life is like on the other side of the world. There is also a fundraising element that collects money for UNICEF’s Schools for Africa program, which builds schools in Rwanda and Malawi.

Dooley Communications is managing UNICEF’s public relations efforts for all of Manitoba and Saskatchewan. That includes arranging for regular media advisories, news releases and managing several events in Winnipeg, Saskatoon and Regina. In addition to our regular launch event, this year, we’re planning our first ever Celebrity Pumpkin Carving Contest late in the month at Kildonan Place.

We will also be hosting Walk for Water events on October 23 in all three cities where children will get a first hand sense of what is like to have to walk some distance for daily drinking water. It will be a learning experience for the kids and we hope it will generate some exposure for a very worthwhile campaign.

This is the second year that Dooley Communications has handled the public relations for UNICEF Canada’s Prairies Region. We’re proud to be associated with an organization so well known for its work around the world in helping children at risk. We handle media relations, give media training to speakers, manage events and provide general strategic direction for the local campaign.

Check it out - and donate today - at www.trickortreatforunicef.ca.