The changing way people get their news

Fact: a close friend of mine recently recounted a news story about a tragic traffic fatality to me. She told me via chat, sending me a link to her Facebook page, which linked to the original news article as well as to a condolences page for the victim.This friend doesn’t subscribe to any daily paper. She doesn’t read them. She barely ever watches TV news and rarely clicks on talk radio. She relies on her network within Facebook, chat and email to keep her informed.That’s just one more reason to include social networks in your company’s public relations and corporate communications efforts. Whether you’re trying to reach an audience in Winnipeg, Manitoba or any where else in the world, people are talking to one another in new and dynamic ways.

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Blogs like this one need to have rules so their readers know what to expect. I'll be writing about a great many things that interest me. Most of them will relate to contemporary corporate communications, advertising, marketing and PR. I promise to be open and up front about my business relationships when I write about a client or about a topic that stands to bring a client material benefit. If any other rules occur to me, I'll jot them down here.

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