Always read your writing aloud

It’s always a good practice to read your writing aloud before publishing it. Why? Because sometimes you can write things that “look” fine, but “sound” awful.

Here’s a case in point: the People for the Ethical Treatment of Animals, has named its blog “The PETA Files.” That’s right. Read it out loud and you’re left wondering whether PETA has. No one would ever accuse PETA of subtlety, so maybe the extremists who run the show there like the title. Like so much of what PETA does, it is in shockingly bad taste.

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Blogs like this one need to have rules so their readers know what to expect. I'll be writing about a great many things that interest me. Most of them will relate to contemporary corporate communications, advertising, marketing and PR. I promise to be open and up front about my business relationships when I write about a client or about a topic that stands to bring a client material benefit. If any other rules occur to me, I'll jot them down here.

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