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Accountants may be creative, but they can’t write ads

I do not know who is responsible for the current “creative accountants” campaign. I can only guess that the Certified Management Accountants read it, liked it and approved it. It’s awful. If you haven’t seen it, take a gander at the website. The campaign touts CMAs as creative. In doing so, it says that society should no longer think of creative accountancy as a refuge of scoundrels, frauds, liars and cheats (my words, not their’s). Why would they equate themselves to such negative connotations? Have they learned nothing from Enron, Worldcom, Nortel, et al?

If I were a CMA, I’d be mad as hell. I’d also be looking for a public relations consultant to help them (I happen to know of an excellent one in Winnipeg).

This entry was posted on Thursday, June 5th, 2008 at 9:35 am and is filed under Blogroll, blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Accountants may be creative, but they can’t write ads”

  1. Anonymous Says:
    June 5th, 2008 at 4:05 pm

    Hi Adam,
    Occasionally check on your blog. However I think you mean “their words, not mine”?
    I couldn’t believe this campaign when I read it. It made no sense.
    Terry

  2. SEO Boot Camp Says:
    July 11th, 2008 at 1:24 pm

    I enjoyed your writing style and I’ve added you to my Reader. Keep these posts coming.

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