You don’t control your brand anymore… at least not in the traditional sense. You might think you control it, but you don’t. Your brand lives with your customers and your potential customers. They shape it through their perceptions of you, your company and your products and services. The way they shape it is how things have changed. Social media - from the Facebooks to chatrooms (yes, they still exist) to Digg and Twitter - give consumers the power to influence brands in a major way.

Check out this article on the topic: http://www.imediaconnection.com/content/19513.asp.

The days of command and control communications are ending, which means that corporations and organizations need to do a much better job of getting their employees and customers on side with their brands and corporate visions through positive and proactive communications tactics. If they don’t, they’ll probably find their brands are defined from outside their walls.

This entry was posted on Tuesday, June 3rd, 2008 at 9:27 am and is filed under Blogroll, blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.